The Client: A leading manufacturer of modular, high-end office furniture.
The Challenge: The Limits of 2D Sales
The client’s products were highly customizable, but their sales process relied on flat, 2D drawings and physical samples. Consequently, clients found it hard to visualize the final product in their own space. This problem caused long sales cycles, misunderstandings, and expensive changes after an order was placed.
The Technosurge Solution: Immersive 3D in a Browser
We created a groundbreaking Web-Based Augmented Reality (WebAR) Product Configurator. This tool lets clients see products in their actual office—right from their web browser, with no app download needed.
-
Instant Access with WebXR: Using modern web standards, users simply scan a QR code or click a link to start the experience on their phone or tablet.
-
Real-Time Customization: Users can change materials and colors. They can then place a life-sized, realistic 3D model of the furniture directly into their room.
-
Better Collaboration: Finally, users can save and share their designs and send the final choice directly to the sales team.
The Implementation: Built for Performance
We used advanced web technology to create fast-loading, high-quality 3D models. Furthermore, we connected the configurator to the client’s customer management system to track leads effectively.
The Results: A Faster, More Effective Sales Process (over 9 Months)
-
50% Reduction in the average sales cycle.
-
90% Decrease in design-related change requests.
-
4x Higher Engagement compared to old PDF catalogs.
-
Generated hundreds of qualified leads directly through the platform.
The Technosurge Difference:
“The future of B2B sales is immersive,” stated our Head of Immersive Tech. “Our WebXR solution removed the app-store hurdle, giving our client a powerful tool that impresses clients and shortens the sales cycle significantly.”
